![]() In other words, your best chance of getting an organic search click is to be in the Local 3 Pack. And the map and search results appear at the top of the page over 90% of the time. ![]() We know that people consistently click on the top results in Google. Getting into the Local 3 Pack is GREAT for your business. And because searchers know you are local, they are more likely to click on your search result ✅ When you search within Google for a local service (lawyer, mechanic, doctor), you’ll usually be rewarded with a Local 3 Pack-this refers to the map that pops up and shows suitable search results that are in physical proximity to the searcher. The Local 3 Pack & Your Google My Business Listing And the easiest way to do that is to get some powerful reviews on your GMB page. Help the algorithm understand that your work is exceptional and deserves to be recommended. If Sam is looking for a barbershop, then Google’s algorithm might recommend the same location to him, too. Imagine Tom, Dick, and Harry (pun intended) all shared positive experiences about a barbershop. The more positive signals you accumulate, the more likely Google is to recommend your solutions. In other words, a positive review from a customer □□□ signals to Google that you are a trustworthy service provider. For local search results, Google relies on customer reviews. For example, a good haircut is pretty subjective, and Google’s AI is a long way from omniscience.īut what Google CAN do is identify and synthesize trust signals created by regular people who are going about their lives. That makes sense, right!?īut when you think about it, there’s no way for Google’s algorithm to know who is talented at their job and who isn’t. Even if the end solution really has nothing to do with Google. They don’t want to be perceived as recommending a business that doesn’t deliver quality results. But for them to put you at the top of the search rankings, they need to feel comfortable with your business. Google can send a LOT of local business your way. ![]() Google My Business Listings = Trust Signals ![]()
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